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Security spending in Asia Pacific is expected to reach USD$55 Billion by 2026, with security services dominating the security market, followed by consulting services and integration services.
IDC 2023 Channels and Alliance
More than 60% of partners will procure solutions for their customers via cloud marketplaces by 2024. For some partners, the rise of marketplaces and sales motion is an existential threat to their existing revenue streams, while other partners are capitalizing on the opportunities that exist.
IDC 2023 Channels and Alliance
By 2025, 1 in 3 partners will monetize sustainability practices by using digital technology innovation to measure and improve sustainability for their clients. Data will be at the forefront of channel use cases such as carbon counting software and data services that create new revenue streams.
IDC 2023 Channels and Alliance
The fundamentals of cloud technologies and public cloud PaaS providers as strategic partners to enterprises are evident as AI pervasiveness strengthens, with the public cloud PaaS market forecasted to reach USD$302.1 billion in 2027.
IDC 2023 Channels and Alliance
As investment globally in generative AI is on the rise, public cloud providers and IT consulting partners were named by 36% and 35% of companies, respectively, as their top strategic generative AI partners.
IDC 2023 Channels and Alliance
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